Marketing Manager

Marketing Manager

About Alma

At Alma, we don’t follow trends we set them. As a global leader in medical aesthetic technology, we are redefining what’s possible in skin, body and laser treatments.

With a presence in over 90 countries and recognised as the largest laser company in the aesthetic arena, Alma continues to lead through innovation, performance and clinical excellence. Our technologies are trusted by top practitioners, clinics and key opinion leaders globally.

This is not a traditional marketing role, this is an opportunity to shape how a premium brand shows up in a highly competitive and fast-evolving market.

About the Role

We are looking for a Marketing Manager who understands the aesthetic industry inside out and can take ownership of how Alma is positioned, communicated and experienced in the Australian market.

This role requires a strategic thinker and hands-on operator who can drive lead generation, brand elevation and commercial outcomes, while leading a small team across digital, creative and events.

You will be responsible for ensuring Alma remains positioned as a premium, results-driven and clinically trusted brand, while continuously pushing the boundaries of how we engage clinics and customers.

Key Responsibilities

• Develop and execute marketing strategies that drive lead generation, customer acquisition and revenue growth

• Own and elevate Alma’s brand positioning across all channels, ensuring consistency with global standards and premium market expectations

• Lead and manage all marketing activity across digital, content and events, ensuring alignment with business objectives

• Identify market opportunities, industry trends and competitor positioning to inform strategy and execution

• Drive high-performing campaigns across social, email, website and events, with a strong focus on measurable outcomes

• Oversee and optimise marketing performance, using data and insights to continuously improve results

• Manage product launches, industry events, training sessions and customer engagement initiatives

• Build and maintain strong relationships with clinics, KOLs, influencers and industry partners

• Lead, mentor and develop the marketing team to deliver high-quality output and performance

• Work closely with sales and leadership to align marketing with revenue targets and commercial priorities

About You

• Proven experience in marketing within the aesthetic, medical, beauty or device industry

• Strong understanding of the clinic landscape, customer behaviour and market dynamics

• A high performer who is proactive, driven and results-focused

• Strong capability across both strategy and execution

• Experience driving lead generation and measurable campaign performance

• Analytical mindset with the ability to interpret data and translate it into action

• Confident working in a fast-paced, high-growth environment

• Strong stakeholder management skills and ability to influence internally and externally

• A natural leader who takes ownership and drives accountability

Tools You’ll Use

• CRM systems such as Salesforce

• Email marketing platforms (e.g. Klaviyo, HubSpot)

• Website platforms including WordPress

• Social media platforms and analytics tools

• Google Analytics and campaign reporting tools

• MS Office: Outlook, PowerPoint, Excel and Word