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Driftwood Estate
About the role
Immediate start
Driftwood Wines is a well-established Wilyabrup winery with a working vineyard, wine production, cellar door, and a growing kitchen offering. We're looking for a Cellar Door & Direct Sales Manager to lead our cellar door team and drive our direct-to-customer sales — wine club, tastings, tour groups and cellar door retail.
This is a hands-on leadership role for someone who loves hospitality but thinks like a salesperson. You'll run day-to-day cellar door operations, lead a small close-knit team, and take ownership of growing our wine club and visitor experience — working alongside our marketing partner to turn campaigns into real visits and members.
What you'll do
• Grow our wine club through tastings, events and follow-up outreach
• Sell and coordinate tour group and function bookings
• Lead, roster and train our small cellar door and restaurant team
• Own the visitor experience from first pour to wine club sign-up
• Work with our marketing partner to convert leads into visits and sales
What you'll bring
• Experience in hospitality, retail or cellar door management
• A genuine drive for sales and hitting targets, not just service
• Wine knowledge (formal qualifications a bonus, not essential)
• Current RSA, managers card and the flexibility to work weekends
• Confidence leading a small team and owning the numbers
Hours build seasonally with our trading calendar — a steady base through the cooler months, stepping up to full-time across our peak spring/summer season. Attractive salary based on experience, plus performance incentives tied to wine club growth.
Apply with your resume and a short note on why you'd be a great fit for Driftwood Wines.
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