Digital Marketing Specialist | Paid Ads, Hands-On | $75k-$100k

Our Meta ads need an owner. That's you.

VERVE Fitness is one of Australia's fastest growing commercial and home gym equipment brands, profitable and targeting $150M within four years. We spend serious money on paid every month: Meta driving both online sales and the B2B leads that feed our commercial sales team, plus a Google agency held to account through live dashboards. What we don't have is someone whose whole job is making that Meta spend perform. That's this seat.

You'll live in Ads Manager. Strategy, account structure, campaign builds, budgets, audiences, testing, and the weekly calls on what to scale, cut or hold. You own the results, and you'll have a dedicated performance creative lead making the ads you brief.

WHAT YOU'LL OWN

• Our Meta ad accounts end to end: strategy, structure, builds, budgets and optimisation, AU first and US as we expand

• The B2B lead engine: the campaigns that feed a seven-figure commercial pipeline

• Funnels and landing pages, working with our Ecommerce (CRO) Manager

• The creative testing pipeline: new angles and hooks briefed to our performance creative lead every week

• The weekly scale, cut or hold decisions across every campaign

HOW YOU'LL BE MEASURED

• Meta ROAS and CAC against target, weekly

• Cost per qualified B2B lead held flat while lead volume scales

• Creative test velocity: new angles and ads entering testing every week, not when inspiration strikes

• Conversion rate on the funnels and landing pages you build

• Reporting sharp enough that the CEO actually reads it

WHERE THIS SITS

Two other marketing ads are live right now: the Marketing Manager, who owns the function and the budget and is your boss, and an Ecommerce Manager (CRO), who owns the website. This is the paid media seat. If it happens inside an ad account, it's yours.

YOU'LL BE A FIT IF

• You have 2+ years hands-on in Meta Ads Manager running real budgets, and you're at least literate in Google Ads

• You've built funnels and landing pages, not just boosted posts

• You think in tests: audiences, angles, creative, structured and measured

• You want to own the number, not execute someone else's plan

HOW TO APPLY

Send your CV plus a short note on one ad account you improved: what you changed, and the before and after ROAS or cost per lead. That note matters more than the CV. Please include your salary expectation in your application.