Social Media Specialist

About the Role

Turn great content into real growth for one of adventure gear's favourite retailers

Do you know exactly what makes someone stop mid-scroll, and what keeps them coming back?

We're after a Social Media Specialist (3-4 days a week) to run point on how Wild Earth shows up across every platform - from the first story to the last sale.

At Wild Earth, we stock the best brands in adventure gear and share our customers' passion for getting out there. Now we need someone to bring that passion to life online and turn our community into customers.

What you'll actually be doing:

You'll own our social presence end-to-end - content, campaigns, community and reporting. That means:

• Planning, shooting and editing short-form content across Instagram, Facebook, YouTube, TikTok and LinkedIn in line with promotional calendar

• Building and managing paid campaigns in Meta Ads Manager, Youtube Ads and Tiktok Ads, from budget through to performance reporting

• Writing copy that sounds like Wild Earth - on-brand, on-tone, every time

• Scheduling and reporting across our content calendar using tools like Later, Sprout Social or similar

• Coordinating our ambassador and athlete relationships, from onboarding through to briefing and ongoing management

• Collecting, sourcing and repackaging content from ambassadors and the community for use across our channels (experience with Mightyscout or similar preferred)

• Keeping every ad and promotion compliant with Australian Consumer Law

• Partnering with marketing, ecommerce and customer service to keep our socials joined up with the bigger picture

You'll thrive here if you have:

• 3+ years' social media experience, ideally in retail, outdoor or lifestyle

• Hands-on proficiency with Meta Ads Manager (Youtube Ads and Tiktok Ads a bonus)

• Strong content creation and editing skills, including short-form video

• Confident copywriting aligned to brand tone-of-voice

• Basic knowledge of Photoshop, Illustrator and/or Canva to support campaigns and promotions

• Experience building relationships with ambassadors, athletes or creators

• Familiarity with ambassador marketing platforms (e.g. Mightyscout) is a plus.

• A working knowledge of Australian Consumer Law as it applies to advertising claims

• The ability to manage your own priorities autonomously within a condensed working week

• Highly organised, calm under pressure, and comfortable multi-tasking

Bonus points for:

• Familiarity with ecommerce and email marketing platforms like Neto/Maropost or Klaviyo

• Genuine personal product knowledge - hiking, running, climbing, camping, all of it

Why you'll love it

You'll be the voice and face of Wild Earth online, working alongside a passionate team that loves the outdoors. Real creative ownership, real audience, real impact.

Sound like you? Apply now.