Marketing Manager - Events & Communities
People Equity
- Location
- Melbourne, VIC
- Type
- Full-time
About the role
You'll be in the middle of it all: events, agencies, ambassadors, budgets and execution.
- A newly created role with real scope to shape how it grows
- 30 to 40 major events a year across a network with huge reach
- Genuine ownership of brand presence at events and activations
- A new e-commerce platform build underway, with social playing a key role
- Work with a broad portfolio of agencies, from stand builders to content specialists
- Direct commercial impact, not just activity
Its ASX-listed, with serious scale behind it and it has a large national footprint across both B2B and B2C channels. This is a business well recognised for setting the pace in its category, backed by a continued investment in resources. Currently doubling down on growth, there couldn't be a more opportune time to join.
- Own the major events calendar end to end: logistics, budgets, suppliers and on-the-day delivery
- Act as the single point of contact for events, coordinating internal teams and external stakeholders
- Manage a portfolio of external agencies, including a social-first agency handling day-to-day content
- Own social media strategy and hold agencies and internal teams accountable for execution
- Build and grow community engagement, working with brand ambassadors, influencers and sponsorship partners
- Represent the brand at major industry events and conferences, bringing back fresh thinking on how the market is innovating
- Support the rollout of a new e-commerce platform, with social playing a key role in the customer journey
- A dedicated background in events, activations and project management (this is a specialist role, not a generalist marketing one)
- A genuine, demonstrated understanding of social media as a strategic channel, with the confidence to brief and hold agencies accountable
- Military-grade organisation: you anticipate what could go wrong and plan for it well before it happens
- A natural people person who builds rapport fast and represents a brand well
- Confidence working cross-functionally with agencies and multiple internal and external stakeholders
- Genuine energy for face-to-face engagement at events, including interstate travel

