CRM & Analytics Specialist
Redpath Partners
via redpathpartners.com
- Location
- Sandringham, VIC
- Type
- Full-time
About the role
Lowe Living has built a reputation for delivering some of Melbourne's most premium residential developments, combining exceptional design, quality construction and a seamless customer experience.
As the business continues to grow, they are seeking a CRM & Analytics Specialist to manage their marketing technology, customer data and reporting, working closely with the marketing and sales teams in a hands on capacity.
The Role
Reporting to the Head of Marketing, you'll be responsible for:
- Managing and optimising Salesforce CRM, including workflows, automation and reporting
- Building dashboards that provide visibility across lead generation, sales activity and campaign performance
- Maintaining CRM data integrity and improving lead management processes
- Managing automated email and SMS campaigns through Campaign Monitor and Salesforce
- Developing customer journeys that improve engagement and conversion
- Overseeing website CMS updates and supporting digital platform integrations
- Analysing campaign performance, lead quality and customer behaviour to identify opportunities for improvement
- Preparing weekly and monthly reports, forecasts and marketing insights
- Working with agency partners to improve SEO and digital performance
About You
You'll have:
- 3+ years' experience in CRM, marketing operations, digital analytics or a similar role
- Strong Salesforce administration experience, including workflows, automation and reporting
- Experience within the property, real estate or a similar project based industry
- Strong analytical, communication and stakeholder management skills
- Excellent attention to detail
If you're passionate about marketing technology, CRM and using data to improve results and outcomes, we'd love to hear from you.
How To Apply
Redpath Partners are the exclusive recruitment partner for this opportunity.
Please apply via the link below or send your CV to Olivia Ashworth at olivia@redpathpartners.com.
If your resume isn't up to date but you're interested, call Olivia on 0401 915 306 for a confidential discussion.
via redpathpartners.com
