Brand Marketing Manager

Kinrise is a growing, privately owned powerhouse in Australian food manufacturing with some of Australia’s most loved and innovative brands. We describe ourselves as a ‘start up with scale’ and have a burning ambition to grow our business. Formed in 2018 the Kinrise portfolio covers Biscuits, Breakfast, Baking, Bakery, and Snackfood categories and has 40+ years making iconic Australian food, with a rich Australian heritage that’s grounded in family origins.

Kinrise is a growing, privately owned powerhouse in Australian food manufacturing, home to some of Australia’s most loved and innovative brands. At our Snackfoods business, we are home to iconic brands such as Cobs, Lolly Gobble and Poppin popcorn brands. We describe ourselves as a ‘start-up with scale’ and have a burning ambition to grow our business.

About the role.
We’re currently looking for a Brand Marketing Manager to join our Kinrise Snackfoods team. Based primarily at our Dandenong South and South Yarra Offices, you will lead the Cobs popcorn portfolio and deliver strong growth through innovation, brand building, and execution excellence.

In this role, you’ll own end-to-end brand management from strategy through to in-market execution while championing new product development and helping drive our ambitious growth targets.

Key Responsibilities, include but are not limited to:

Brand & Portfolio Management

• Lead execution of Category and Brand Plans including NPD, packaging, and line extensions
• Support development of long-term strategic marketing plans
• Analyse market, shopper, consumer, and financial data to identify opportunities and risks
• Build strong relationships with key customers and retail/media partners

Innovation & Growth

• Identify and develop new product concepts aligned to business strategy
• Develop and manage research briefs; oversee concept testing and validation
• Deliver against key financial metrics including net sales growth and gross contribution

Communications & Activation

• Support development of a strategic brand platform
• Lead delivery of integrated campaigns across ATL, BTL, and shopper marketing
• Manage agency partners across creative, digital, and social
• Oversee digital presence including social media and website
• Develop marketing collateral including POS, promotional materials, and copy

About You.

• Minimum 3+ years in a Brand Manager (or similar) role
• FMCG experience (food or beverage preferred)
• Proven success in NPD, campaign execution, and brand growth
• Experience working with market data (e.g. Nielsen, Quantium/Homescan) and financials
• Strong project management with end-to-end delivery experience
• Budget management experience

Skills & Capabilities

• Strong commercial and financial acumen
• Highly results-driven with a focus on delivering growth
• Ability to think creatively and challenge the status quo
• Customer and consumer-first mindset
• Agile, adaptable, and comfortable managing competing priorities
• Strong communication and stakeholder management skills
• Passion for food trends and consumer insights
• Solid understanding of digital and social platforms

Kinrise’s Perks

• Work with iconic products that Aussie consumers love.
• Access to retail discounts through Reward Gateway.
• Access to LinkedIn Learning to support your continuous learning journey.
• Additional week of annual leave after 2 years of service.
• 2 'You do You' days per year.
• Company paid parental leave for Primary and Secondary caregivers.

Apply now and be part of the Kinrise journey.

Why Join Us?

Kinrise is a fast paced, agile business that focuses on your talents and challenges you to perform at your best. An opportunity with us would mean:

• An opportunity to work with leading Australian-made brands and products

• An exciting role in a growing business with a great history and an ambitious growth agenda

• Supportive and collaborative team culture

Kinrise is committed to creating an environment that welcomes all, celebrates our diversity in all its forms and fosters an environment of inclusion. We recognise that our unique differences are what sets us apart and how we succeed as a team. We are an equal opportunity employer.