Paid Social Performance Manager

Do you know the difference between a paid social campaign that looks good and one that actually drives results?We're looking for a Paid Social Performance Manager to build and own Global Shop Direct's social growth engine, identifying what works, scaling winners and driving measurable commercial outcomes.If you're the type of marketer who gets excited by finding the next winning creative angle, scaling campaigns and turning data into action, we'd love to hear from you.
ABOUT THE BUSINESS Based in North Sydney, Global Shop Direct is one of Australia's leading Direct Response and As Seen On TV marketers, bringing innovative consumer products to market through television, e-commerce, social media and retail channels.Operating since 2002, we have established ourselves as a leader in launching and scaling consumer brands across Australia and New Zealand.With exciting growth initiatives ahead, including the launch of new brands and expanded social marketing investment, there has never been a more exciting time to join our team.
WHAT IS THE ROLE?PAID SOCIAL PERFORMANCE MARKETINGOwn and grow Global Shop Direct's paid social performance function across Meta, and other paid social channels.Develop and execute paid social acquisition strategies that drive customer growth, revenue and profitability.Build, test, optimise and scale campaigns, audiences, creative and offers based on performance insights.Leverage international supplier insights, ads and content to build and scale successful ad campaigns fastWork closely with E-Commerce & CRM teams to maximise campaign effectivenessContinuously identify opportunities through social trends, platform innovations, creator ecosystems and emerging technologies.SOCIAL ECOSYSTEM DEVELOPMENTBuild and optimise social media infrastructure, ad accounts, tracking and reporting capabilitiesCREATIVE, UGC & INFLUENCER MANAGEMENTIdentify and manage relevant agencies, creators and partnersBrief, test and optimise UGC, influencer and creator contentWrite/edit/shoot content where necessary to make creative more impactfulCUSTOMER JOURNEY & GROWTHCollaborate with E-Commerce, CRM and Product teams to improve audience utilisation, customer journeys and campaign performanceAFFILIATE MARKETINGManage and grow the affiliate marketing channelWork with affiliate partners, creators, cashback and coupon partners to identify new opportunities to drive profitable growthREPORTING & PERFORMANCEProvide regular reporting, insights and recommendationsIdentify what should be scaled, improved, tested or stoppedMaintain campaign, budget and finance tracking
ELIGIBILITYTo be successful in this role you will:Have strong hands-on experience managing Paid Meta Ad campaignsHave experience scaling paid social campaigns and delivering measurable commercial outcomesBe comfortable owning strategy and execution, not simply supporting campaignsHave strong creative briefing and copywriting skillsHave a passion for testing, optimisation and continual improvementBe highly organised and capable of managing multiple initiatives simultaneouslyBe commercially minded and focused on revenue, acquisition and performance outcomesEnjoy working in a fast-moving environment where ideas are tested quickly and decisions are driven by dataBe a proactive self-starter who can identify opportunities and take ownership of outcomes
DESIRABLE EXPERIENCE5+ years' experience in Performance Marketing, Paid Social, Growth Marketing or Digital AcquisitionExperience within e-commerce, retail, DTC or consumer productsExtensive Experience with Meta Ads ManagerExperience working with creators, influencers and UGC programsExperience with affiliate marketing platformsExperience collaborating with CRM and E-Commerce teams to improve customer acquisition
WHY CHOOSE THIS ROLE?Opportunity to build and own Global Shop Direct's social performance function, as a well as its emerging brandsSignificant influence over future social acquisition strategy and growthLarge variety of consumer brands, launches and campaignsTest, learn and optimise in a culture where good ideas are encouraged and results matterNorth Sydney office location, surrounded by a collaborative and high-performing team4 Days Work in Office and 1 Day Work From Home (On Wednesdays)
THE NEXT STEPIf this sounds like the opportunity you're looking for, we'd love to hear from you.Please submit:Your CVA short cover letter outlining your relevant experienceExamples of campaigns and results · Please tell us about the best-performing Meta campaign you have personally managed, what result it achieved, and what you learned from it.· Your salary expectations