Marketing Specialist

About the role

Bridge Blue is seeking an experienced Marketing Specialist to join our Brisbane branch, with a particular focus on the Mongolian market. The successful candidate will provide strategic and operational marketing support, strengthen Bridge Blue's presence within the Mongolian market, support student recruitment initiatives, develop and maintain relationships with relevant stakeholders, and contribute to the continued growth of our Brisbane operations.

Key responsibilities

• Promote the company's services for recruiting Mongolian students to study in Australia
• Plan and execute marketing campaigns and events promoting our company to the onshore Mongolian students in Brisbane and throughout Australia across digital, social, and traditional channels
• Coordinate marketing campaigns across multiple platforms including social media (Facebook, Instagram, LinkedIn), Google Ads, and community engagement initiatives targeted at Mongolian and international communities
• Conduct regular evaluations of marketing campaigns to monitor the success of each marketing effort
• Develop marketing strategies to expand our team and strengthen our presence in Mongolia
• Assist our company's partners (Australian education providers) to establish their branding in Mongolia
• Coordinate and budget with our global marketing team for joint international education events, fairs and expos
• Coordinate the production of advertising campaigns, handling artwork, event design, and logo design, while ensuring that projects are completed within time and budget constraints
• Propose, plan, collect data and create new ideas and concepts for the company's marketing division and campaigns
• Communicate with Austrade in Mongolia regarding marketing strategies and promote the business ties between Mongolia and Australia in the Education industry

About you

• At least two years' experience in a marketing role, preferably within the education industry
• Australian-accredited degree in Marketing
• Fluent in the Mongolian language, both in written and spoken
• Willingness and flexibility to travel internationally as required
• Excellent interpersonal skills with proven internal and external stakeholder management experience
• Strong communication, influencing and negotiation skills
• Strong presentation skills, with the ability to communicate insights to senior management
• Self-motivated and high-achieving team player

About us

Bridge Blue Pty Ltd is a global agency specialising in education, migration, and internship services. Headquartered in Sydney, Australia, Bridge Blue is part of the AMSBB Group and operates 21 branches worldwide, with key markets including Mongolia and the Philippines. The company represents more than 400 education providers globally and is supported by a highly experienced team of academic consultants, admissions professionals, and industry specialists who collectively speak more than 20 languages.