Marketing Specialist

Company description:

About us
At Bendigo Kangan Institute (BKI), we change lives through the power of education and skills. As a Victorian public TAFE and public sector entity, BKI brings together Bendigo TAFE, Kangan Institute, VETASSESS and eWorks to deliver future-ready skills, training, assessment and lifelong learning opportunities.

As a public sector education entity, BKI operates in a complex, regulated and purpose-led environment, supporting learners, industry and communities across Victoria. This role will help shape the structures, ways of working and workforce foundations needed to deliver our ambitions in a complex, multi-campus public vocational education environment.

Job description:

Location: Essendon campus, with regular travel to all campus locations
Role Type: Full-time, Ongoing | Hybrid
Salary: From $99,877 plus 12% superannuation

The Opportunity
We're looking for an experienced Marketing Specialist to develop and deliver integrated marketing strategies and campaigns across an assigned Bendigo Kangan Institute portfolio.

As the primary marketing partner for your portfolio, you'll work with stakeholders to understand their priorities, customers and market environment, translating these insights into activity that supports customer acquisition, retention and growth.

You'll manage campaigns and strategic projects from planning and briefing through to delivery, optimisation and reporting. This may include digital campaigns, content development, events and customer engagement initiatives.

This varied role combines strategic marketing, stakeholder partnering and hands-on delivery. It will suit a well-rounded marketer who enjoys taking ownership, building trusted relationships and using insights to achieve measurable results.

What You'll Do

• Develop and optimise integrated marketing plans aligned with portfolio and organisational objectives.
• Build stakeholder relationships and provide marketing advice supporting acquisition, retention and growth.
• Project manage multi-channel campaigns and strategic marketing initiatives.
• Support proposition development and go-to-market activity for products and services.
• Manage customer-facing content across websites, digital channels and campaign materials.
• Monitor campaign performance, customer engagement and return on investment.
• Use performance insights to identify opportunities and improve marketing effectiveness.
• Coordinate events, suppliers, and budgets.

What You'll Bring

You'll be an experienced and adaptable marketing professional with strong marketing fundamentals, excellent stakeholder management skills and the ability to manage multiple priorities.

You'll bring:

• A tertiary marketing qualification, or extensive experience managing product or category marketing in a B2C, education or training environment.
• Experience developing and delivering integrated marketing campaigns from planning and briefing through to execution, optimisation and reporting.
• Product marketing, proposition development and go-to-market experience.
• Strong project management skills and attention to detail across multiple deliverables.
• Excellent stakeholder management, relationship-building and client service skills.
• Strong content writing and data-informed decision-making skills.
• Experience with platforms such as Eloqua, Hubspot, Salesforce, Adobe Experience Manager or Drupal.
• A positive, adaptable and collaborative approach, with flexibility to travel across BKI campuses and overnight stays in regional locations as required.

We can offer you

• Flexible work options and attractive work-life balance
• Free onsite parking at most campuses
• Professional development opportunities
• Fitness Passport access for you and your family
• EAP, health and wellbeing initiatives
• Meaningful work that drives positive social impact
• Career opportunities with one of Australia's leading vocational education and training providers

The Essential Paperwork:

• Working with Children Clearance (WWCC)
• Current police check
• Certified right to work documentation
• Certified copies of your qualifications and transcripts

Need support with your application?

• For accessibility support during the recruitment process, please contact ••••@kangan.edu.au.

Click Apply Now and send us your updated resume and cover letter.

Want to know more? Contact careers@kangan.edu.au

Only applications from candidates with valid working rights will be considered. We are a child safe and equal opportunity employer, and the successful candidate will be required to hold a current Working with Children Check clearance.

We welcome and encourage applications from people of all backgrounds, including Aboriginal and Torres Strait Islander peoples, people with disability, culturally and linguistically diverse people, LGBTIQA+ people and people of all ages.

Bendigo Kangan Institute acknowledges that our campuses are located on the ancestral lands of the Djaara people of Dja Dja Wurrung, Wurundjeri Peoples of the Kulin Nations, Yorta Yorta Nations and the Gunaikurnai people. The Institute respects their Elders past, present and emerging, their cultural heritage, and recognises their continuing connection to land, waters and culture.

Applications close: 16th September 2026

Applications will be assessed as they come in - we may start interviews before the closing date.

NOTE: Bendigo Kangan Institute reserves the right to withdraw this position at any time.