Sales and Marketing Manager – Sydney

Sales and Marketing Manager

 ·    Location: Sydney, NSW (On-site)

·    Employment Type: Full-time

·    Sector: Higher Education

·    Reports To: Senior Leadership

 

About TOP Education Group Ltd

 At TOP, we are committed to providing high-quality, career-focused tertiary education to domestic and international students. As a progressive higher education institution, we pride ourselves on academic excellence, strong industry connections, and an innovative, student-centred learning environment.

 We are seeking a driven, proactive, and commercially minded Sales and Marketing Manager to lead our recruitment initiatives, manage campaign execution, and drive student enrolment growth across our undergraduate and postgraduate programs.

The Role

Reporting to Senior Leadership, the Sales and Marketing Manager will play a hands-on role in planning and executing TOP’s growth strategy. You will lead the day-to-day operations of sales and marketing, drive domestic and international student recruitment, maintain key channel partner networks, and ensure all promotional activities align with Australian regulatory standards.

 

Key Duties and Responsibilities

· Direct the development and implementation of sales strategies and set sales/enrolment targets to maximise student recruitment and customer loyalty.

·  Direct the development and implementation of strategies to promote TOP's courses and services to prospective domestic and international students, agents, and partners.

· Direct the development and implementation of strategies to increase engagement with, and consumption of, TOP's programs through the creation and reinforcement of brand image and brand loyalty.

·  Direct the development and implementation of strategies to build and maintain TOP's reputation with students, education agents, industry partners, and the wider public.

· Manage and mentor the sales and marketing team, setting KPIs and monitoring performance against enrolment and revenue targets.

· Oversee market research, competitor analysis, and reporting to inform strategic decision-making.

· Manage marketing budgets, campaigns (digital, print, events) and the agent/partner network.

· Collaborate with academic and operations teams to align marketing activity with course offerings and compliance requirements (e.g. ESOS/National Code).

  

Key Selection Criteria

 

Qualifications & Experience:

·    A Bachelor’s degree or higher qualification in Business, Marketing, Communications,

   or a related field (or at least 5 years of relevant management experience in lieu of

   formal qualification).

·    Demonstrated experience in a Sales Manager, Marketing Manager, or Senior

    Recruitment role, ideally within the Higher Education, Vocational Education (VET), or       

    International Education sectors.

 

Skills & Core Competencies:

·    Commercial Drive: Proven track record in executing successful marketing campaigns and sales strategies that

delivered measurable revenue growth and brand presence.

·    Team Leadership: Strong people management skills with experience setting team

    targets, driving accountability, and coaching staff.

·    Stakeholder Management: Exceptional interpersonal and negotiation skills, with

    experience managing agent networks and external partners.

·    Regulatory Knowledge: Sound understanding of (or demonstrated ability to quickly

    learn) the regulatory requirements governing international education in Australia

       (ESOS Framework, National Code).

·    Communication: High-level written and verbal communication skills, including

    experience preparing performance reports for management.

 

What We Offer

·    A pivotal management role within a growing higher education provider.

·    Competitive salary package.

·    Collaborative, culturally diverse, and supportive team environment.

·    Modern workplace facilities designed for collaboration and innovation

Salary Range: $80,000 - $90,000 plus superannuation.

 

How to Apply

 

Please submit your updated Resume (maximum 2-pages long) along with a Cover Letter (maximum 1-page long) addressing the Key Selection Criteria.

 

TOP is an equal opportunity employer committed to workforce diversity and maintaining a safe, inclusive environment for all staff and studen

Further Information

• Information about IMC is available at www.imc.edu.au

• Enquiries about the position can be directed to ••••@top.edu.au