Marketing and Content Specialist

About the Role

We are seeking a proactive and organised Marketing & Content Specialist to join an established Australian business with a national footprint.

Reporting to the Head of Marketing, you will be responsible for planning and delivering marketing activity across content creation, digital channels, campaigns, and local marketing initiatives.

This is a hands-on role for someone who enjoys balancing creativity with structure. You'll manage multiple projects simultaneously, coordinate stakeholders across different locations, and take ownership of delivering high-quality marketing outcomes on time and to a high standard.

This is a hybrid role based in the Lockyer Valley region, with a combination of office-based collaboration and flexibility to work from home. It's a role that rewards initiative, strong organisation, and the ability to manage your own workload effectively.

What You'll Be Doing

• Planning and creating high-quality, on-brand content across social media, website, blog, email and campaigns, working ahead of schedule rather than reacting to it

• Managing organic social media channels through structured monthly content plans, with content briefed, scheduled and published on time, every time

• Supporting national marketing campaigns end to end, mapping deliverables against campaign timelines and keeping every element tracking to plan

• Working closely with franchisees to support Local Area Marketing, bringing structure and consistency to activity across the network and improving brand compliance

• Developing templates, playbooks and guidance that make franchise marketing more organised, repeatable and effective

• Monitoring and managing online reputation and community engagement, with a systematic approach to response times and follow-up

• Producing monthly performance reporting and insights on a reliable cadence, so the business always knows what's working and what's next

• Prioritising your own workload across competing campaigns, channels and stakeholders, and keeping deadlines visible and met

 About You

You're organised to your core: someone who plans before they create, keeps commitments visible, and treats a deadline as a promise. You combine that structure with creativity and commercial awareness, and you don't wait to be told what to do next.

You'll bring:

• Exceptional organisational and time management skills, with a track record of running multiple projects to timeline and hitting deadlines consistently

• A self-starting, autonomous work style; you structure your own week, take initiative and follow through without needing to be chased

• Experience in content marketing, social media and digital marketing execution, ideally working to content calendars and campaign schedules

• Strong copywriting and storytelling skills, paired with the discipline to deliver drafts on time and manage feedback loops efficiently

• Confidence creating short-form video and multimedia content, planned and produced within realistic timeframes

• A good understanding of digital platforms and performance metrics, and the habit of reviewing them on a regular rhythm

• The ability to coordinate multiple stakeholders, including franchisees, keeping everyone informed, aligned and on track

• A proactive, "make it happen" mindset backed by reliable follow-through

Experience within retail, franchise, trade or multi-site business environments will be highly regarded but is not essential.

Why Join Us?

• Join an established Australian business with a strong reputation and ambitious growth plans

• Work across a diverse and dynamic business environment

• Enjoy a hybrid working model that balances flexibility with collaboration

• Take ownership of meaningful projects and make a genuine impact

• Work alongside a supportive and experienced team

• Access opportunities for professional development and career growth

• Enjoy variety, autonomy and the chance to contribute to the ongoing success of the business

How to apply

Click Apply to submit your cover letter and resume.