PPC & Digital Marketing Specialist

About Tools Warehouse

Tools Warehouse was established in 2014 to meet the growing demand for quality hand tools, hardware, and machinery — all under one roof.

Our vision is clear, to become Australia’s leading independent tools & machinery online retailer.

We’re a family-owned business, moving fast, investing in growth, and building something special.

About the Role:

This is a newly created, high-impact role for a hands-on PPC & Digital Marketing Specialist who lives and breathes paid media.

You’ll own our paid acquisition channels end-to-end and report directly to the CEO, with one clear mandate: drive profitable growth.

This is not an agency-management role. This is a get-your-hands-dirty, build-and-scale role for someone who wants real ownership and real results.

You’ll work from our Wetherill Park office when required, with flexibility to work from home.

What You’ll Be Doing

Core responsibilities:

• Build, manage, and scale paid media campaigns across Google Ads, Meta, Bing, and affiliate channels
• Own ad strategy, budgets, bidding, targeting, creatives, and optimisation
• Drive strong ROAS and profitable revenue growth
• Run structured A/B tests across creatives, copy, audiences, and landing pages
• Brief and collaborate with our in-house designer/video editor
• Manage and forecast paid media budgets
• Produce clear, insight-driven performance reporting

Additional exposure (optional, but valued):

• Assist with SEO initiatives (keyword research, on-page optimisation, content, link building)
• Support the CEO and leadership team with broader digital growth initiatives

About You

You’re a performance-driven digital marketer who wants ownership, accountability, and the chance to make a real commercial impact.

You don’t just “run ads” — you scale businesses.

You’ll bring:

• Several years of hands-on experience running paid ads for an e-commerce or retail business
• Deep, practical expertise in Google Ads and Meta (Bing, TikTok, affiliates = bonus)
• Proven experience managing meaningful ad budgets
• Strong analytical skills and the ability to turn data into action
• Solid SEO fundamentals (technical SEO knowledge is a plus)
• The ability to write clear, compelling ad copy
• Comfort working in a fast-paced, results-focused environment
• Familiarity with tools like Asana, Photoshop, Google Workspace

Like tools? Even better — but not essential.

Why Join Us?

• Direct access to the CEO and fast decision-making
• Full ownership of paid media and growth outcomes
• A flexible, hybrid work environment
• A growing business with genuine career progression
• The chance to build something meaningful — not just manage accounts

If you’re driven, commercially minded, and want to see the direct impact of your work, we’d love to hear from you.