Copywriter - eCommerce / Fashion

The Oodie is a proudly Australian eCommerce brand on a mission to become the most loved comfort brand in the world. We exist to make people feel ridiculously happy by re-thinking comfort as a way of life.

From our iconic wearable blankets to sleepwear and beyond, we’re here to spread warmth, happiness, and a little bit of cosy chaos across the globe. We are on the lookout for people who think big, dream cosy, and love doing cool things with great people. We back people who own their business, take initiative, and lead from every seat.

If you’re excited by fun products, clever ideas, and a team that doesn’t take itself too seriously (but absolutely delivers), come work at The Oodie!

This is a part time, 3 day a week role (22.8 hours). Ideally Monday, Tuesday and Thursdays.

 What you’ll be doing

You’ll be responsible for creating high-performing, on-brand copy across the full customer journey:

• Product Detail Pages (PDPs) that convert

• New product launches and campaigns

• Email marketing (EDMs)

• Paid ads across Meta, Google and beyond

• Landing pages, website copy and more

• Writing conversion-led copy that drives performance across channels

• Supporting product launches and campaigns with strong, consistent messaging

• Collaborating with Creative, Marketing, Performance and eCom teams

• Refining and evolving our brand voice and messaging

• Reviewing and improving copy based on performance and insights

• Maintaining quality, clarity and consistency across everything you write

 You’ll take product features and turn them into clear, compelling reasons to buy, while staying true to The Oodie’s tone, personality, and brand voice.

 Our Ideal Person will have:

• Several years experience in copywriting (ideally eCommerce, fashion, lifestyle or consumer brands)

• A strong portfolio across ads, email, product pages and campaigns

• Ability to write persuasive, conversion-focused copy

• Understanding of consumer behaviour and what drives action

• Experience working within brand guidelines and tone of voice

• High attention to detail and ability to move quickly

• Comfortable working in a fast-paced, high-output environment

 Working at The Oodie looks like:

• Being a part of Davie’s Dreamball where we give our team the chance to win cash when we hit key business milestones

• Team Member discounts on everyone’s favourite product, so you can stay cosy all year round

• A great office environment where collaboration is key. We value being together and working face to face as a team in the office

• Ongoing investment in learning and development, with opportunities to grow and build new skills throughout the year

• A culture built on our values: Own Your Business, Give a Sh*t, Do Cool Things That Make Our Customers Happy, Open the Door for Others, and Say How It Is (Respectfully)

• A close knit team that supports each other and celebrates wins together