Marketing Manager | Own the Whole Function | $140k-$160k

Own the number, the budget, the team and the machine.

VERVE Fitness is one of Australia's fastest growing commercial and home gym equipment brands. Since 2017 we've fitted out thousands of gyms and home setups, and we're targeting $150M within four years. We're profitable, and we run marketing deliberately lean: a Google agency, Klaviyo, a performance creative lead shooting content in-house, a marketing coordinator, and a fleet of AI marketing agents that do the production grind.

This is the most senior marketing seat in the company. You report to the CEO and own the whole function: the number, the budget, the channels, a small team you'll help build, and the agent fleet that scales you. It's a hands-on operator's role, not a slide-deck one.

What you'll own

• The marketing number: revenue, ROAS and CAC against budget, reviewed weekly

• Paid acquisition across Meta and Google. The autonomous agent and the agency do the legwork; you own the outcome

• Our B2B lead engine, the highest-leverage marketing dollar in the company

• Email and lifecycle (Klaviyo), organic and UGC, through the team

• The AI agent fleet: you direct and improve the workflows that make a small team ship like a big one

• Hiring the next roles, starting with the two advertised alongside this one

• US marketing set-up as we expand

How you'll be measured

We'd rather tell you now than surprise you in month three. The weekly scorecard:

• Marketing-attributed revenue against budget, with blended MER and CAC on the table every week

• Qualified B2B pipeline created per month: up 30 percent in year one

• Email's share of online sales: from around 5 percent today to 15 percent by mid-2027

• Paid ROAS and CAC on target across Meta and Google

• Team health: your creative and coordinator seats retained and growing, and the agent fleet's output rising

If those five move, you're succeeding.

Where this sits

You inherit a small team that is already in place: a performance creative lead who shoots and builds our ad creative, and a marketing coordinator. Two other marketing ads are live right now, and both seats report to you: the Ecommerce Manager (CRO) owns website conversion, and the Digital Marketing Specialist owns hands-on paid execution. If you're reading all three ads wondering which one is you: this one owns the function and the budget; the other two own a surface each.

You'll be a fit if you have

• 4 to 6 years in D2C or considered-purchase marketing, owning a revenue number

• Hands-on depth in at least two of: Meta Ads, Google Ads, Klaviyo, Shopify and CRO, SEO

• Run a marketing budget (several hundred thousand) against ROAS and CAC targets

• Led people and/or agencies for 2+ years

• A bias to ship: you'd rather run the test than write the deck

• Comfort using AI tools as leverage. We run on them

Bonus points for

• Fitness, equipment or premium consumer products background

• US market experience

• A track record of running lean and making AI and agents do the work of a bigger team

• A sense of humour

The setup and the path

Small, senior, AI-leveraged team. Agents and an agency do the grunt, so you operate at the strategy-and-execution layer, not in spreadsheets. Real autonomy, direct CEO access, your work visible in the revenue line fast. We've titled this Marketing Manager deliberately while the team is lean, with a clear path to Head of Marketing as the function scales. On-site only at our Gold Coast HQ (Upper Coomera).

How to apply

Send your CV plus: (1) a marketing number you owned and moved, with the before and after; (2) 200 words on the single best marketing decision you made in the last 12 months and how you knew it worked.