Loyalty Marketing Manager

About Endeavour: 

Endeavour Foundation is one of Australia's largest social enterprises supporting people with intellectual disability. Our lotteries help fund that work. Every ticket and every membership support persons to live the life they choose, giving this role a purpose beyond traditional loyalty marketing. 

The Role: 

We're looking for a Marketing Manager to cover a 12-month parental leave contract, leading loyalty and subscription marketing across our lottery and membership products.  You'll lead a small, high-performing team of two marketing specialists, and collaborate across the broader Marketing and Lotteries team to deliver commercially impactful initiatives that support Endeavour Foundation's growth objectives and mission.

You'll own the loyalty strategy with a focus on growing our Memberships, lifting retention and building long-term supporter value. It's a hands-on leadership role: part strategy, part campaign delivery, part coaching a small, capable team. 

You'll report to the Senior Marketing Manager - Lotteries and work closely with Product, CRM, Data, Customer Support and Compliance. 

What you'll do 

• Lead the loyalty, lifecycle and engagement strategy across our lottery and membership products 

• Deliver end-to-end loyalty campaigns and journeys, including onboarding, retention, payment recovery, win-back, reward and recognition 

• Lead, coach and develop two Loyalty Marketing Specialists 

• Use data, segmentation and testing to make member experiences more relevant and reduce churn 

• Track the numbers that matter, including retention, active members, lifetime value and campaign ROI 

• Shape loyalty mechanics, member benefits and subscription initiatives that support sustainable growth 

• Keep campaigns commercially sound, supporter-first and compliant with gaming legislation, permit requirements and responsible play expectations 

What you'll bring 

• 5 years experience in loyalty, CRM, lifecycle, subscription or retention marketing 

• People leadership or team management experience 

• Confidence working with data and turning it into campaign decisions 

• A customer-first mindset and sound judgement in a regulated or trust-sensitive setting 

You don't need lottery or gaming experience. If you've worked in subscriptions, fundraising, financial services, media, retail, e-commerce, memberships or another customer marketing environment, your skills will transfer. 

Nice to have 

• Experience in a regulated environment (lotteries, wagering, gaming, fundraising, financial services) 

• Familiarity with CRM and marketing automation platforms (we use Braze) 

• Knowledge of responsible gambling or regulated marketing frameworks 

Why join us 

• Real purpose: your work helps fund support for people with disability 

• A senior role with genuine ownership and room to shape the loyalty program 

• Salary packaging up to $15,900 tax free, plus $2,650 for meals and entertainment 

• Novated leasing to save on car purchase and running costs 

• Discounts on health insurance, Kia vehicles and appliances 

• Ongoing learning opportunities and supportive induction 

• Employee Assistance Program and reward and recognition initiatives