Campaign & Content Marketing Specialist

Love seeing campaigns and content come to life in market? Join QCHF and see-u by HBF and help create work that drives member growth, engagement and brand impact across two growing health insurance brands. 

• Campaign & Content Marketing Specialist | Acquisition, content and campaign delivery 

• Full time, hybrid role based in Brisbane or Townsville | Attractive remuneration and benefits 

This is a great opportunity for a marketing all-rounder, storyteller and expert communicator who enjoys bringing acquisition and brand campaigns to life, creating engaging content and working with agency partners to drive strong outcomes. 

We're looking for a Campaign & Content Marketing Specialist to join our team and support two exciting health insurance brands: Queensland Country Health Fund (QCHF) and see-u by HBF. This role offers the opportunity to work across acquisition campaigns, content creation, member communications, website optimisation, social media and performance reporting, working closely with media and creative agency partners to grow brand awareness, acquire new members and improve conversion and engagement. You'll know how to shape clear, compelling messages across different tones of voice, audiences and brands. 

You’ll work within a supportive, experienced team where collaboration, clear communication, and ownership are valued. If you're a strong communicator who enjoys content, campaign delivery, stakeholder coordination, and agency collaboration, we'd love to hear from you. 

What you'll do 

• Coordinate acquisition campaign delivery across digital, content and brand channels, working with media and creative agency partners on planning, assets, approvals and go-live activity. 

• Create clear, engaging content for websites, email, social media and member communications, adapting your writing across different brand voices and audience needs. 

• Support website updates, SEO initiatives, and digital marketing activities. 

• Monitor campaign performance and provide insights to improve acquisition, conversion and engagement outcomes. 

• Collaborate with internal stakeholders, media agencies and creative partners to deliver high-quality campaign activity that supports member acquisition and conversion. 

What you'll bring 

• Tertiary qualification in Marketing, Communications or Business highly regarded 

• 5-8 years’ experience in campaign coordination, content marketing or a broader marketing role. 

• Proven experience coordinating marketing campaigns across multiple channels, with a strong understanding of acquisition, conversion and campaign delivery processes. 

• Strong storytelling, copywriting and content development skills, with the ability to communicate clearly across different tones of voice, audiences and brands. 

• Experience managing website content and an understanding of SEO best practice. 

• Great organisational skills and attention to detail. 

• A collaborative approach across stakeholders and ability to manage competing priorities. 

• Experience in B2C marketing, member-based industries, health insurance, financial services or another regulated industry will be highly regarded.