Brand Manager - Solo Energy, Cool Ridge & Juice

Your Impact

 

This is an exciting opportunity to shape the future of Solo Energy and grow its presence in Australia's competitive energy drinks market.

 

With Solo Energy as your primary focus, you'll bring fresh thinking and a challenger mindset to build brand awareness, connect with consumers and drive growth. From bold, social-first campaigns and influencer partnerships to brand activations and product launches, you'll turn creative ideas into commercial results.

 

You'll also manage Cool Ridge and support our broader juice portfolio, including Pop Tops, Spring Valley and Charlies.

 

Key Responsibilities

• Develop and execute brand strategies and marketing plans that drive awareness, engagement and market share.
• Lead creative campaigns, influencer partnerships and brand activations that build consumer connections.
• Identify growth opportunities through consumer insights, cultural trends and competitor activity.
• Drive brand innovation and new product launches, from concept through to market execution.
• Partner with agencies and internal teams to deliver impactful campaigns and brand initiatives.
• Manage brand performance, budgets and commercial outcomes to deliver sustainable growth.

 

About You

 

You're a creative, commercially minded Brand Manager who loves building brands and challenging conventional thinking. You bring curiosity, positive energy and the confidence to turn fresh ideas into action.

 

• Experience as a Brand Manager or Assistant Brand Manager within FMCG, ideally beverages or energy drinks.
• Proven experience delivering brand campaigns, product launches and consumer activations.
• Strong understanding of digital, social-first and influencer marketing, particularly with younger consumers.
• A creative mindset with the ability to spot trends, challenge convention and identify growth opportunities.
• Strong commercial acumen, including budget management, performance analysis and consumer insights.
• Excellent stakeholder management skills, with a proactive, adaptable and collaborative approach
• Experience in the energy drinks category would be highly regarded but we're equally interested in strong FMCG marketers who bring fresh thinking and a passion for growing brands.

 

Why Asahi Beverages?

 

At Asahi Beverages, we're passionate about crafting more than just drinks – we craft moments of connection, celebration and shared enjoyment. We bring together a diverse portfolio of iconic beverage brands, a commitment to quality and a drive to constantly innovate. Headquartered in Melbourne and with facilities right across Australia and New Zealand, you'll find Asahi is a place where talent is nurtured and ambition is rewarded. If you're ready to toast your future, we're ready to meet you.