Dynamics 365 Customer

Technical Lead – Dynamics 365 Customer Insights Journeys & Power Pages

Roles and Responsibilities

• Lead the design and implementation of solutions using Dynamics 365 Customer Insights – Journeys (Real-time Marketing) and Power Pages (Power Portal).
  
• Architect scalable and secure customer engagement solutions, including customer journeys, segmentation, email marketing, and event management.
  
• Design and develop Power Pages portals with custom UI, authentication, and role-based access.
  
• Provide technical leadership and mentorship to development teams; enforce coding standards and best practices.
  
• Translate business requirements into technical design documents and scalable architectures.
  
• Configure and customize:
  
• Customer Insights Journeys (segments, triggers, journeys, forms, emails)
  
• Power Pages (Liquid templates, web roles, content, site settings)
  
• Develop custom solutions using:
  
• Plugins, workflows, JavaScript
  
• Power Platform (Power Automate, Power Apps)
  
• Integrate Dynamics 365 with external systems and third-party applications using APIs, Azure services, or middleware.
  
• Implement security models, including authentication (Azure AD B2C, external identity providers) and authorization.
  
• Drive CI/CD implementation, environment management, and deployment strategies using Azure DevOps.
  
• Conduct technical reviews, code reviews, and solution validations.
  
• Collaborate with stakeholders, business analysts, and architects to ensure successful delivery.
  
• Ensure compliance with data privacy, governance, and performance standards.
  

Essential Skills

• Strong hands-on experience in:
  
• Dynamics 365 Customer Insights – Journeys (Real-time Marketing)
  
• Power Pages (Power Portal) development
  
• Expertise in Microsoft Dataverse and data modeling.
  
• Proficiency in:
  
• C#, .NET, JavaScript
  
• HTML, CSS, Bootstrap
  
• Liquid templating
  
• Experience with Power Platform tools (Power Apps, Power Automate).
  
• Strong integration experience using REST APIs, Azure Functions, Logic Apps.
  
• Knowledge of security frameworks, authentication (OAuth, Azure AD B2C), and role-based access.
  
• Experience in solution design, architecture, and technical leadership.
  
• Familiarity with DevOps practices, CI/CD pipelines, and environment management.
  
• Strong problem-solving, analytical, and debugging skills.
  
• Excellent communication and stakeholder management abilities.
  

Preferred Skills

• Microsoft certifications such as:
  
• PL-200, PL-400, PL-600
  
• MB-260 (Customer Data Platform Specialty)
  
• Experience with Customer Data Platforms (CDP) and customer data unification.
  
• Exposure to AI-driven personalization and customer analytics.
  
• Knowledge of event management modules in Customer Insights Journeys.
  
• Experience with Azure Integration Services (Service Bus, API Management).
  
• Familiarity with front-end frameworks and UX best practices.
  
• Experience working in Agile/Scrum environments.
  
• Domain experience in industries like Retail, BFSI, Healthcare, or Telecom.