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Ollie's Place
About the role
About the role
Ollies Place is a popular Australian children's fashion retailer with 46 stores nationwide and a rapidly developing online business. We are seeking an experienced Digital Marketing Specialist to strengthen our online presence and accelerate eCommerce growth.
Key responsibilities
Plan and manage digital marketing campaigns across Google, Meta, email, SMS and other channels
Coordinate and monitor external marketing agencies
Manage campaign budgets and improve return on advertising spend
Analyse website traffic, customer behaviour and campaign performance
Develop strategies to increase online sales, customer acquisition and retention
Work closely with our design, buying and eCommerce teams
Support SEO, content marketing, promotions and product launches
Identify new digital marketing opportunities and technologies
Prepare regular performance reports with clear recommendations
About you
Minimum two years' experience in digital marketing, preferably within retail or eCommerce
Strong knowledge of Google Ads, Meta Ads, Google Analytics and email marketing
Commercially focused and confident working with sales targets and budgets
Strong analytical, communication and project-management skills
Able to work independently while coordinating internal teams and external agencies
Experience with Shopify and Klaviyo would be highly regarded
About us
Ollies Place is a popular Australian children's fashion retailer with 46 stores nationwide and a rapidly developing online business.
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