Digital Marketing Lead

Stage II Group is a growing Australian fashion and lifestyle business with a portfolio of brands including Elm Lifestyle, All About Eve, Foxwood, Edge Clothing, Edge Kids and St Goliath.

We are looking for an experienced Digital Marketing Lead to help drive digital growth across our portfolio of brands.

This is a hands-on role for someone who combines digital marketing expertise, strong analytical skills and commercial thinking. You will work closely with our internal brand ambassadors and external digital partners while taking ownership of our digital paid media strategy, performance, insights and optimisation.

What you'll be doing

• Support our Brand Ambassadors and execute digital marketing strategies across our portfolio of brands.

• Manage and optimise activity across paid social, Google Ads/SEM, SEO, email/CRM and affiliate marketing.

• Lead and optimise our email marketing and customer lifecycle activity, including campaigns, automations, segmentation and customer journeys.

• Work closely with our digital agency to ensure campaigns are well planned, effectively executed and delivering against objectives.

• Analyse digital, customer and eCommerce performance and turn data into clear insights, opportunities and actions.

• Own digital marketing reporting and provide meaningful recommendations to Marketing, eCommerce and senior management.

• Work within Shopify to understand and optimise the relationship between digital marketing, product, merchandising, traffic and online sales.

• Monitor product performance, customer behaviour, conversion and campaign results to identify opportunities for growth.

• Manage digital marketing budgets and optimise investment to maximise return.

• Work closely with Brand, eCommerce, Merchandising and Retail teams to support campaigns, product launches and trading priorities and rewards/loyalty programs. 

• Monitor competitor activity, search trends and developments in digital marketing, AI and emerging channels.

• Continuously identify practical and cost-effective opportunities to improve digital performance.

What we're looking for

• 3+ years' experience in digital, performance or eCommerce marketing.

• Strong hands-on knowledge of Google Ads, Meta, GA4, GTM, GMB, MCC and other relevant martech.

• Strong experience with Klaviyo, including email campaigns, automations, segmentation and lifecycle marketing and customer journeys.

• Experience working with Shopify in an eCommerce environment.

• Good understanding of product data feeds, SEO and affiliate marketing.

• Strong analytical skills and the ability to turn data into commercial insights and recommendations.

• Experience working with digital agencies and managing external partners.

• Proven track record Digital Marketing experience, preferably within fashion, retail or consumer brands.

• Strong communication and stakeholder management skills.

• Commercially minded, curious, proactive and comfortable getting into the detail.

• Someone who doesn't just report on performance, you want to understand why it's happening and what we can do about it and provide actionable insights. 

Why join us?

You'll have the opportunity to make a genuine impact across a diverse portfolio of Australian fashion and lifestyle brands, working alongside an experienced marketing and eCommerce team.

If you're a digital marketer who combines strong analytical thinking, hands-on digital expertise and a genuine passion for improving performance, we'd love to hear from you.

Why Join Us?
If you thrive in a fast-paced retail environment and want to shape the future of digital marketing in our company, we’d love to hear from you. This is a unique opportunity to grow your expertise and make a real impact!

Benefits:

• Staff Discount

• On-Site Parking

• Close knit team

We welcome all team players to apply through Seek or **@stagetwo.com.au

Include your Resume and Covering Letter. Applications Close on Monday 30th September 2026.

Please note: you will be required to provide a current police check before commencing employment.  

Only successful candidates will be contacted.